The UG Alumnus impacting the youth through fashion

Manner and fashion are very essential to young folks, and Augustus Edgar Quartey needs to affect the manner sense of young individuals in Ghana and further than through his apparel model, Exklamation.

Edgar, an alumnus of Mfantsipim College and the College of Ghana, started Exklamation in 2018 as a thrift shop, and his 2nd organization in addition to his vocation as a filmmaker.

Even so, in two decades, he has been in a position to transition his enterprise from a thrift store to a clothes brand for young folks.

I started out my clothing model in 2018 and the prepare was to get a next occupation which could bring some money, while I tried using to make money from filmmaking. So the approach was to just get some money coming in from an additional facet but correct now Exklamation, my outfits manufacturer, has develop into my most important hustle in addition to filmmaking.”

Edgar transitioned Exklamation from a thrift shop to a clothes manufacturer in October 2020.

“I began functioning it as a clothes brand in Oct 2020. I unveiled the very first item on October 12, 2020.”

He has so considerably produced two principal goods – Prof K’s and Djembes – and will release more this year.

Edgar’s Prof K’s, named immediately after his mate, are entire body harness baggage. Djembes, named soon after a different friend, are cargo trousers.

Why “Exklamation”?

The identify of his outfits brand name was inspired by an fascinating incident that transpired when he was in principal school.

In accordance to Edgar, he wore a fragrance which his mom owned to faculty. His academics favored the fragrance of the perfume and requested him to locate out its identify so they can also purchase it. Finding the title of the perfume, having said that, ended up which means a ton to him.

“The title of the fragrance had ‘exclamation’ attached to it. The term ‘exclamation’ grew to become so exclusive to me… So I checked the dictionary indicating for it and the which means made sense to me. So I usually preferred to identify one thing I will do in the long run ‘exclamation’, and I consider it truly connects with producing garments so I determined to title my garments model ‘Exklamation’.”

Influence by vogue

As someone who wishes to affect the trend perception of young folks, Edgar, in marketing his clothing brand name, has featured influential folks who appeal to the youth in Ghana. He has highlighted RJZ, Kiddblack, Tulenkey, Dancegod Lloyd, Extraordinary Zigi and others.

“The clothing line is for younger people so I like to element people who attraction to the youth… and I will be showcasing much more men and women who have that faculty/higher university vibe and are really influential,” he mentioned.

“I just want to put out high quality and influence the style of dressing among young persons and outdated people today who are young at coronary heart,” he extra.

His following venture

Edgar is established to launch a documentary this 12 months titled Self Built, which will tell the tale of Exklamation.

“It’s about me and Exklamation. I’m launching Exklamation this year… so all my close friends and everyone I have labored with will communicate about me and my journey,” he explained.

“I’m also making an attempt to start my retailer this yr. I also want to open additional merchants in just about every corner of the place in the near foreseeable future so that my clothing will be obtainable to each youthful human being,” Edgar additional.

His other job: Filmmaking

Aside from functioning a clothes brand name, Edgar is also a filmmaker and the CEO of Publicity Network. His films are mainly superior faculty-themed and emphasis on younger people.

He has joint-manufactured a pair of movies, but 14:32, which he collaborated with his friend Prof K to make, has earned 4 intercontinental awards. 14:32, a dance film unveiled in 2015, features Deborah Vanessa, RJZ, Dancegod Lloyd, Extraordinary Zigi and other people.

14:32 received the Best Characteristic Film of 3 unique award schemes – 2016 Silicon Valley African Film Pageant in California, America 2017 Pan African Film Pageant in Cannes, France 2017 Helsinki African Movie Festival in Helsinki, Finland. The film also received the award for Very best Trailer at the 2016 African Film Competition in the United states of america.

Edgar is also working on a new significant university film which is scheduled to be 2022.

For his aspiration as a filmmaker, he claimed: “I just want to make higher university videos and I just want to be recognised in Africa for building the coolest higher faculty films.”