Oscar de la Renta Just Launched a New Fragrance Alibi Starring Irina Shayk
Although there are just about 60 fragrances in the Oscar de la Renta fragrance portfolio, with the initially dating back again to 1977, Alibi, out right now, marks a new route for the manner residence. Alibi is the to start with fragrance intended by inventive directors Fernando Garcia and Laura Kim. Take a single appear at the sculptural glass bottle, and you will see that it was influenced by the handbag of the similar title.
“Our vision for the Alibi fragrance was to convey the evolution of the Oscar de la Renta female, and the duality of her modern-day femininity chic and sensual nonetheless empowered,” suggests Kim. “The environment evolves, and Oscar often told us to evolve with it.” Notes include mandarin, ginger blossom, vanilla orchid, musk, praline, and amberwood.
Supermodel Irina Shayk stars in the marketing campaign, which was shot socially-distanced by Luigi & Iango at the Soho Grand Lodge. “Irina has been in a position to seize the spirit of what we have started to rediscover at Oscar,” suggests Garcia. “Her self confidence, wit, and sensuality are matters we generally felt encouraged by and knew she was the perfect encapsulation of the new Oscar.”
Garcia says they satisfied Shayk for the initial time proper right before the brand’s spring 2020 display. “I had no plan how good we would get together as soon as we met. Laura and my personalities are so equivalent to Irina’s in how we insert levity to everything in our life,” Garcia tells BAZAAR.com. “It designed fantastic perception to have somebody who feels like us and who also embodies the new seem of our house to be the experience of our new fragrance. It just felt like the correct in shape and it is really hard to locate anyone who embodies almost everything we are about.”
In the marketing campaign video underneath, Shayk is viewed sauntering all around the Soho Grand Hotel’s penthouse seeking glowy and magnificent right before adding, “whatever occurs, I have my Alibi.”
Alibi—housed in a bottle formed just like its namesake handbag—is the latest in a string of new designer scents that much more closely align a brand’s fragrances with its trend. “Fragrance is a legitimate luxurious that will come at an available value stage. As these types of, fragrance is a great way to introduce new consumers to Oscar de la Renta. By linking the fragrance more precisely to our style and extras collections, we bring the shopper additional absolutely into our environment. We hope and hope that all our merchandise will continue to characterize a cohesive ‘whole’ that will be applicable to more and a lot more ladies all-around the globe,” Alex Bolen, Oscar de la Renta’s Chief Executive OfficeR, tells BAZAAR.com.
What is more, Bolen explained to WWD that two skincare collaborations are on the way from the manufacturer, with shade cosmetics and other splendor items in thing to consider as perfectly.
Oscar de la Renta Alibi eau de parfum, $78 for 1.7 oz, $98 for 3.4 oz, oscardelarenta.com. Store
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