Armed with her track record in illustration and graphic style, Katie Ford was one particular of the many bold and intelligent creatives who channeled their strength into new organization suggestions through the pandemic.
She had already ‘dabbled’ in building her own wares – from leatherwork to sewing dresses – very long ahead of she located herself gravitating in direction of furnishings structure.
‘I experienced thought about turning my illustrations into rugs for a although, but it was actually the Covid-19 lockdowns that produced me wholly obsessed with the glance and experience of a house,’ Katie explains.
‘Before then I not often even expended that a great deal time at home, but then suddenly all I assumed about was how to make a space come to feel much more entertaining and aesthetically satisfying, offered we have been residing inside 24/7.’
But the real gentle-bulb second arrived while she was going house and looking for next-hand home furniture on the net.
‘I actually started out to consider about the pieces I preferred but couldn’t discover. For some rationale significant top quality, distinctive rugs are seriously tricky to occur by! So then when I began to believe about what we could want, it all variety of snowballed from there.’
Katie recently launched her new facet hustle, Objects By Package, with her very first two rugs Check Mate and The Wiggle. Both equally variations convey a pleased, playful pops of colour, which Katie hopes will brighten up people’s homes.
The rugs are made from New Zealand wool and hand-tufted in Morocco by Katie’s suppliers – a family members-run company that has been earning textiles for 3 generations.
‘Their talent is obvious in the good quality of our rugs which are unbelievably plush, but a huge rationale for deciding upon them is they produce our rugs on a produced-to-purchase basis, so we don’t have to about generate and keep stock,’ Katie notes.
Sustainability has been held entrance of brain when it arrives to the manufacturing chain for Objects By Package, making certain the rugs are created from premium resources, and created to very last.
‘They are not a pattern or meant to be replaced in a year – they are meant to be a staple piece that lives with you for a extended time,’ Katie states.