Home goods nonprofit uses TikTok to show how donations are used


A Massachusetts nonprofit saw a surge in donations soon after submitting uncomplicated videos on TikTok — becoming a lifeline for 1000’s in will need.

Nancy Dubow Kanell, of Andover, operates Task Residence Again — which turns houses into houses with carefully utilised donations. The nonprofit was slowly growing, she mentioned, until she started out posting on social media following the pandemic ended in-person visits.

“Now, we’re offering absent manufacturer-new bedding to nearly each individual solitary client and you can’t place a price on that,” Kanell responded when questioned how a lot putting up on TikTok has assisted the nonprofit. “And it just presents them so much dignity.”

Hundreds of bins of donations are now arriving each and every thirty day period, with generosity from as considerably absent as Australia.

“I assume often when you make a donation, you never actually know what occurs to whichever it is you are donating and now it is really so concrete, they can genuinely see it,” Kanell stated.

There is now a warehouse whole of necessities like appliances and bedding.

“Oh I love it, I am so grateful,” Franchesca Benitez, who was referred to the nonprofit by a social company company, advised CBS News.

“Individuals are hunting for very good,” Kanell mentioned. “I imagine it helps make individuals truly feel excellent.”

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