How does color psychology work around interior design and architecture?

Free Guide: Color Psychology for Interior Design | Domestika

Color is something that we humans keep very dear to our hearts. It lets us distinguish between a fresh apple and a spoiled apple; it helps us see the danger from afar; we get to judge the emotions using it; we also use it to paint our home walls and our moods too. But, how does it all work? What psychology does play behind all this play of colors? All the best Interior Design Company in India, Radvi says, design around this color psychology – Click here to know about Radvi. So, what is this color psychology that all interior designers use to add grace to homes?

Color Psychology is something that holds the ability to turn a house into a home, and a home into a heaven.

Know more about Color Psychology and Interior Designing!

Psychology is a field that works on how the human mind and behavior interact with each other. When we talk of color psychology, we talk of how color impacts our behavior and vice versa. Color Psychology is not something man-made but has its origin into how humans evolved within its environment.

Ever wondered why the color yellow and red are often used to warn people against possible dangers? It is because nature too uses this color as a sign of danger. Look at the deadliest beings around and you’ll find that they have a yellow or red color to them. For example, bees, wasps, snakes, frogs, tigers, etc. This is the reason that humans fear these colors often. It will be an innate thing to shun off a strange creature having bright yellow or red color. Thus is the reason that the best Interior Design Company in India, Radvi says, takes color psychology into the play. And this is just one example.

Two things influence how humans perceive color –

  • The psychological factors
  • The cultural factors

Some examples of how color impacts us emotionally!

When we talk about feeling blue, we talk about feeling sad. It makes us feel cold and frozen. Similarly, there are other colors that we usually identify with the ability to induce certain emotional responses in us –

  • Bright colors with light value produce a sense of energy and happiness in the brain.
  • Light and dull and neutralized pastel colors induce a sense of ease and calm.
  • Dark, dull, and neutralized colors spills a serious mood around.
  • Dark values with bright Chroma lend one with richness and strength.

We have discussed a few terminologies above. These terminologies are

  • High Key – Which means the color is light in key. It is bright and has more white.
  • Middle Value – Which means the color has more gray tone to it. It is neutralized.
  • Dark/low Key – Which means the color is dark and low in value.

These are some simple examples of how colors get taken by the Best Interior Design Company in India,Radvi says. If you do not want to click here and there to know more about, Radvi says, colors, you may go for interior designers around you.

The theory of warm and cool colors!

Now, you must have heard of warm colors and cool colors a thousand times. But what actually are these colors and how do they impact us emotionally?

Warm colors are those that look visually and psychologically warm. For example, yellow is a warm color and adding it to a wall provides visual warmth. It is because our brains have evolved like this. Warm colors are known to be inviting, appealing, encouraging, energizing, and stimulating the appetite. These colors work on compacting the space and thus create a sense of intimacy. Know that you can increase or decrease these qualities by providing high, middle, or low values to it.

Cool colors on the other hand are those that look visually cool. For example, blue is visually a cool color based on how the sea makes us feel. They are thought of providing ease, a sense of calm, pleasantness, etc. These colors expand the visual space of an area and provide a sense of freedom. However, it is more about the overall harmony of the interiors and the wall rather than the color of the wall alone. One must look for the Best Interior Design Company in India, Radvi suggests, to get guided around these things.

Some common colors and their psychological association!

There are times when you use some basic colors in a way that induces certain emotional responses within you. For example, red is often considered to be a color that invokes in one a sense of danger, passion, love, etc. This list will speak about some basic colors and how they often get associated with certain moods.


Red and its shades do invoke in one several emotions. Pitch red is often associated with passion, love, danger, intensity, etc. You neutralize the color red to be a little dull and it will get associated with wealth, evil, and power. Take the shade towards pink and it will resonate festivity, youth, cheerfulness, etc. Turn pink into pastel pink and it will provide your area a sense of spirituality, feminity, delicacy, innocence, etc.


Joy, intensity, cheerfulness, warmth, summertime, intensity, purity, and all that good and gracious. It provides the room an aura of intense energy, but it also brings walls more closer.

Neutralize it and bring its value towards a lower side and it will get associated with wealth, status, esteem, etc. But it must be harmonized with other elements accordingly.

Bring the yellow towards light pastel value and it will reflect a sense of wisdom, compassion, intelligence, purity, goodness, etc.


Orange, in its brightest form, reflects clarity, warmth, friendliness, celebration, etc.

Dark orange often reflects richness, fame, wealth, depth, etc. And the light pastel side reflects relaxed euphoria.


The green color often gets associated with freshness, calm, serenity, nature, practicality, etc. Its darker tone has the ability to reflect solidity, wealth and security. Whereas its light pastel tone has the ability to resonate youth, freshness, and happiness.


Blue color often gets associated with royalty, richness, honesty, integrity, and rather opposite restlessness. A deep tone resembles safety, peace, conservatism, kindness, compassion, etc. Turn the shade towards light and pastel and it will reflect calm, cleanliness, a sense of increased space.

Purple or Violet

The pure purple reflects purity, royalty, dignity, commitment, drama, poise, etc. Take the shade towards a darker or neutralized side and it will have depth, security, sobriety, dullness, sternness, etc. Turn the shade towards light and pastel and you’ll find it reflecting vernal vibes, freshness, kindness, flowers, feminity, imagination, etc.

Know that these colors and their associations are considered as this in general terms. You may personally associate a color with something else and thus get another feeling evoked. We suggest you think about how you feel about colors and then decide about a palette. If you are looking for the best Interior Design Company in India, Radvi is the name you can trust upon. It is a personal observation while looking at their over 3 decades experience in the field. Click here to know more about Radvi and how it can help you have a home that you dream of.